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By CHERYL SQUADRITO MOSKOVITZ
Courier-Post Staff
Cherry Hill Skatepark drew skateboarders from across U.S.
Friday, June 27, 2003

CHERRY HILL
Cherry Hill Skatepark was the ultimate destination for skateboarders from 1978 to 1981.
Skaters from all over America traveled to the indoor park at 614 Hollywood Ave. to try out the multiple cement bowls and half-pipes. Some of the era's greatest professional skaters, like Shogo Kubo and Stacy Peralta, used to ollie-d (a jump performed by tapping the tail of the skateboard on the ground), caught air and generally showed off while local teenage boys came out to gawk and pick up tips.
But what made this skate park so memorable?
"It was perfect," said Brian Keith, who was a regular at Cherry Hill Skatepark when he was 13 and living in Maple Shade. Keith, now 38, operates www.cherryhillskatepark.com, a high-tech trip down memory lane that celebrates the beloved hall.
"All the pros skated there. Sponsors would fly them in," said Keith, a graphic designer from Lumberton.
His Web site features pictures and stories from the park's heyday. In the photos, boys - mostly 12 to 16 years old and wearing concert T-shirts - seemingly fly off the rims.
A Courier-Post story dated June 8, 1979, described the park's premier attraction: an egg-shaped pool that was 38 feet across and 15 feet deep. In the story, the skate park's operator Robert T. Hurley said more than 3,500 kids were members of the park. To illustrate the park's drawing power, the reporter wrote about cars in the parking lot with license plates from Florida, Ontario and Virginia.
Now the skate park site houses Keystone Industries, a dental products supplier, and the cement bowls are just a memory. None of the original owners or operators could be found for interviews.
Cherry Hill native Wally Hollyday designed and helped build the park in 1978. At 19, Hollyday had just moved to California, where he built his first skate park in 1977. Then, he was hired to build his second in his hometown. Hollyday still operates skate parks in California.
In building the Cherry Hill park, Hollyday said he wanted it to look good and be aesthetically pleasing, like a work of art.
"I'm a perfectionist. It's in my nature to want it to look and be perfect. There's a big difference between something that looks good (and) something that's perfect," he said.
The park featured numerous cement bowls - right and left kidney-shaped bowls, a giant egg-shaped bowl, a keyhole bowl, hip bowl, bank slalom, a 150-foot half-pipe (a U-shaped ramp with a flat section in the middle) that went into a 3/4-pipe that ended in a bowl.
The transitions - the curve between the flat bottom and the bowl's lip - allowed skaters to gain momentum.
"The transitions were perfect. There were no ripples, no kinks," Keith said.
Since building Cherry Hill Skatepark, Hollyday has earned a good reputation in skate circles and has built about 30 skate parks in the U.S. Right now he is working on a park in Sayreville, Middlesex County.
Keith said there was renewed interest in Cherry Hill Skatepark after the acclaimed skateboard documentary Dogtown and Z-boys was released last summer. The movie detailed the history of skateboarding and its crossover to popular culture through the eyes of America's best skaters, circa 1975 through 1980.
Famed pop culture photographer Glen E. Friedman lived in South Jersey and photographed famous skaters there. Some of those pictures from Cherry Hill Skatepark were published in a book that was published at the time the movie was released.
Some former regulars said the park closed because insurance was prohibitively expensive. Others say the skate park just wasn't popular any longer and wasn't making money.
The building became a teen-dance club called California West before Keystone Industries purchased it in 1985.
Keystone Industries General Manager Otto W. Voit believes some of the bowls are still under the floor of the warehouse and office space at the site. When plumbers worked under the floor, they hit gravel, he said.
Voit said the previous owner also talked about hearing a "ghost skater" when the building was very quiet. Voit said none of his employees have mentioned hearing a ghost.