How To Build Backlinks: The Ultimate Link Building Guide (2023 Strategies That Work)
![How To Get Quality Backlinks: The Ultimate Guide](https://serpstat.com/img/blog/linkbuilding-guide/1626867791image27.png)
![Александр Иванов](https://serpstat.com/img/blog/linkbuilding-guide/1626867793chrome_UuyO6h1FnE.png)
Why backlinks are important for SEO
Link mass can positively affect your site's ranking in the SERP, as the search engine sees that others are linking to the site.
However, as with keywords, more links don't mean better. Search engines recognize most fake (placed to manipulate search results) and irrelevant links. And even seriously lower the position of sites for a sharp increase in their number.
From the search engines' point of view, every page and web resource on the Internet has its own weight (authority). Thus, every link on the Internet, which is not closed from search robots, transfers its weight from the donor site to the acceptor page. Accordingly, external optimization should consider both the number of links to the page/site and their authority.
As you can see, the link factor is one of the most significant today, especially because of the latest Core Updates. Therefore, link building is a key priority here.
Number of links
![how backlinks affect rankings](https://serpstat.com/img/blog/linkbuilding-guide/1626867794hEzSEx1IP7.png)
![backlinks tool serpstat](https://serpstat.com/img/blog/linkbuilding-guide/1626867795kEXABhB0pB.png)
To understand which competitor pages are gaining the most backlinks, use the Top Pages report:
![top pages report serpstat](https://serpstat.com/img/blog/linkbuilding-guide/1626867796ig4F4617jD.png)
Additionally, you can consider the query's competitiveness and distribute the execution depending on the possible result that can be achieved due to entering the top.
Resource authority
Using this manual analysis, you can determine how these links might affect the promotion of the site in the top 10.
![serpstat referring domains](https://serpstat.com/img/blog/linkbuilding-guide/1626867798ZfOpUzN6Xa.png)
SDR (Serpstat Domain Rank) is a measure of domain authority. It is displayed as a number from 0 to 100. The principle of calculation is similar to the principle of Google Page Rank: the indicator depends on several numbers:
Accordingly, SDR can grow if there are new incoming links and if the link mass of the site's donors, or their donors, grows.
![domain authority](https://serpstat.com/img/blog/linkbuilding-guide/16268677992y2w9oZhyK.png)
![Как проверить динамику трафика](https://serpstat.com/img/blog/linkbuilding-guide/1626867800ZWKqgRHgsl.png)
What types of links do search engines value?
![how to check backlink anchors](https://serpstat.com/img/blog/linkbuilding-guide/1626867802GbJLRCpHyS.png)
How to improve the external optimization score?
![how to check the server response codes on the site](https://serpstat.com/img/blog/linkbuilding-guide/1626867803qG1VgKfCxh.png)
![lost backlinks Serpstat](https://serpstat.com/img/blog/linkbuilding-guide/162686780475TnOLs10V.png)
![google trends](https://serpstat.com/img/blog/linkbuilding-guide/16268678056BqI0d4tBH.png)
Malicious links
However, sometimes it is better to use Serpstat Malicious Sites report to see if there are any.
![links from malicious sites how to eliminate](https://serpstat.com/img/blog/linkbuilding-guide/1626867807bhC9VyOcUM.png)
![disavow backlinks on google](https://serpstat.com/img/blog/linkbuilding-guide/1626867808jsDXCP9DIT.png)
How to get backlinks to your site?
Search engines do not welcome this method, but it is still quite popular, so the Links Intersection report in Serpstat will help you when using it. It will allow you to understand how much the link mass of competitors is larger than the promoted resource and find good sites for promotion.
![how to find link donors](https://serpstat.com/img/blog/linkbuilding-guide/1626867810NmzDfU2Etw.png)
- Build out solid brand profiles using a platform like knowem. Check for domain authority.
- syndicate your content to social media channels
- "juice" your content and repurpose it on other platforms
- influencer analysis
- guest posting opportunities.
Link analysis: checklist
![ink analysis checklist](https://serpstat.com/img/blog/linkbuilding-guide/1626867811__-min.png)
Conclusion
Speed up your search marketing growth with Serpstat!
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