Why PPC Specialists Need Serpstat Or How To Earn Money Doing Nothing
![Why PPC Specialists Need Serpstat Or How To Earn Money Doing Nothing](https://serpstat.com/img/blog/why-ppc-specialist-needs-serpstat/1654754843imgonline-com-ua-Com.jpg)
![](https://serpstat.com/img/blog/why-ppc-specialist-needs-serpstat/1654754844f1_tall.jpg)
Identify the keywords your competitors use in PPC
![](https://serpstat.com/img/blog/why-ppc-specialist-needs-serpstat/1654754845chrome_2018-08-08_13.png)
![](https://serpstat.com/img/blog/why-ppc-specialist-needs-serpstat/16547548461654750867066.png)
![](https://serpstat.com/img/blog/why-ppc-specialist-needs-serpstat/1654754847imgonline-com-ua-Com.jpg)
![](https://serpstat.com/img/blog/why-ppc-specialist-needs-serpstat/16547548494.png)
To examine a domain, you don't need to open Serpstat in a new tab - all necessary data is available with one click directly on the site!
Click on the icon and you'll get multiple SEO metrics about a domain or page: visibility, traffic, keywords, top competitors in the region, etc.
Read the post to learn about the benefits of the updated Serpstat checker.
Find out the ads your competitors use
![](https://serpstat.com/img/blog/why-ppc-specialist-needs-serpstat/1654754850imgonline-com-ua-Com.jpg)
![](https://serpstat.com/img/blog/why-ppc-specialist-needs-serpstat/1654754851imgonline-com-ua-Com.jpg)
![](https://serpstat.com/img/blog/why-ppc-specialist-needs-serpstat/1654754852sofficebin_20170314_153913.png)
Check out landing pages your competitors align with PPC ads
![](https://serpstat.com/img/blog/why-ppc-specialist-needs-serpstat/16547548536.png)
Find missing keywords
Let's compare the keywords we use with theirs.
![](https://serpstat.com/img/blog/why-ppc-specialist-needs-serpstat/16547548541654751513477.png)
Analyze the data you get and create the list of your missing keywords:
- that are unique for competitor #1;
- that are unique for competitor #2;
- that are common for both of your competitors.
![](https://serpstat.com/img/blog/why-ppc-specialist-needs-serpstat/16547548551654751797974.png)
Get even more keywords
This method is based on combining several reports. So, let's see how it works:
![](https://serpstat.com/img/blog/why-ppc-specialist-needs-serpstat/16547548561654751994615.png)
- Keyword research → SEO Research → Keyword selection;
- Keyword research → SEO Research → Search Suggestions;
- Keyword research → PPC Research → Keywords.
![](https://serpstat.com/img/blog/why-ppc-specialist-needs-serpstat/16547548581654752209283.png)
All previously mentioned hacks are widely known and used by most of PPC experts. So, they are time-honored, and you can start using them without any fear. The next 2 methods could lead both to traffic growth as well as to total ad budget loss.
Set PPC campaigns using the branded keywords of your competitors
Don't miss high volume keywords
![](https://serpstat.com/img/blog/why-ppc-specialist-needs-serpstat/16547548601654754239886.png)
![](https://serpstat.com/img/blog/why-ppc-specialist-needs-serpstat/16547548611654754361492.png)
Summing up
- find keywords of the competitors and use them in their PPC campaigns;
- find competitors' ads and borrow their ideas;
- analyze landing pages of the competitors and track how they change;
- find missing keywords;
- collect even more keywords;
- set the PPC ads using the branded keywords of the competitors;
- launch ad campaigns using high-volume keywords to promote the blog or other informational pages.
Speed up your search marketing growth with Serpstat!
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