PPC
Analyze your PCC strategies, learn more about your competitors, and get useful content for your advertising campaigns.
How to Measure Your Competitors Ads Budget and Estimate Transaction Costs
How much do your competitors spend in Google Ads, and what keywords do they target? Your answer to these questions can be found in Serpstat.
How to Measure Your Competitors Ads Budget and Estimate Transaction Costs
How much do your competitors spend in Google Ads, and what keywords do they target? Your answer to these questions can be found in Serpstat.
Paid Advertising: How to Use Ads Effectively
Discover successful paid advertising approaches — check ✔️benefits, ✔️strategies, and ✔️tips and start your marketing campaign efficiently.
How to Cannibalize Your Competitors Organic Traffic via Paid Search
Chasing established competitors in organic traffic is not enough. While you must build your organic presence simultaneously, implementing paid ads is a more assertive approach to gaining a significant advantage. In this article, we'll show you several simple ways to cannibalize your competitor's organic traffic via PPC advertising.
Serpstat Tools And Features For Your Industry: Cases And Recommendations
Can't decide which Serpstat tools are suitable for your goals? In this guide, we have compiled must-have solutions for each company type and industry, along with use cases, and reviews from your industry colleagues. Also, it's Serpstat Christmas Sale time! Don't miss your chance to get any 12-months subscription for 30% off!
What Is Contextual Advertising and How It Is Used: The Basics of PPC
Contextual Advertising is a way to quickly attract the target audience to a site. Unlike search engine optimization, such advertising has a quick, but short-term effect and requires payment for each transition to the site. This guide will focus on this fast website promotion method. You’ll know the peculiarities of contextual advertising, how to launch it and why it’s on the rise nowadays.
SEO vs. SEM: Which Has The Best ROI?
You know both SEM and SEO could fuel your business, but which should you focus on (and when)? The answer could be the difference between wild success and massive failure. And in this guide, we will help you navigate this issue to ensure you make an informed decision on whether to go with SEO, PPC, or SEM.