Serpstat updates 9 min read

Keyword Patterns: New Way To Solve Tasks With AI

Анастасия Сотула
Yuliia Zadachenkova
Product marketer at Serpstat

Content optimization often involves routine tasks, such as working with keywords. Recently, we presented several new tools for working with content on artificial intelligence. The Keyword Patterns tool is among them. What can it do, and how will it be useful for SEO-, content specialists, and marketers? Let's take a look.

But first, let's go through the terms.

What is the difference between keywords and search queries?

Keywords and search queries are often confused, it's understandable, but let's take a closer look.

Search queries are words or phrases that users enter into a search engine to find specific information.

Keywords are words and phrases that are added to the text during optimization. Keywords can coincide with search queries, but they are mostly different.

Take a look at the example below. On the left are examples of keywords, and on the right are search queries. Search queries are less concise and may contain typos. Often queries do not sound like a solution to a problem (“lights zoo”), but like the action the person wants to make (“sandwiches to order”).

Types of search queries

Search queries differ in intent, that is, the purpose for which the query is entered. The main types of search queries are:

How to find keywords with Serpstat tool?

Finding variations of keywords and adding them to your site is important for many reasons:

  • Expand your audience and increase your coverage;
  • Enter the main search query for which we want to optimize the page. For example, let's take the word “Mazda” and look at all the keyword variations.

    Keyword research in SerpstatKeyword selection in Serpstat

    The example below shows 60K results. Filter by volume, cost, or other metrics to narrow down the list and copy the phrases as shown in the screenshot for quick transfer to the next report.

    How to find keywords and how to work with them? Let's start with the selection of search queries. First, let's move on to the Keyword Research tool.

    Now go to Keyword patterns. We note that the tool is based on artificial intelligence and machine learning, which means the result will be as natural as possible.

    Keyword patterns Serpstat tool

    Try Keyword patterns and other tools right now.

    Test Serpstat tools for free for 7 days and see the benefits for yourself! Save time on your tasks with keywords, get more ideas for content optimization and let AI create titles, description, and articles.

    Activate trial period

    Enter the collected keywords to the window and click Run.

    Keyword patterns on AI

    Results will be displayed like this:

    Results of Keyword patterns

    The tool shows the main words of the pattern and variations of the keyword, which can be substituted where the bottom space is, to create tags, filters, product categories, etc. All information is available for export in CSV format.

    How to use the tool? Where will it be useful?

    We won't limit you, because there are a lot of use cases, for absolutely different tasks, and here are a few options for using Keyword patterns:

    Other Serpstat tools for working with content

    In addition to Keyword patterns, there are 11 other tools based on machine learning and AI. Tasks such as publishing articles, creating ads, rewriting or checking typos will take a couple of minutes. The tools are available in several languages, see the link for the full list.


    Automating routine tasks with keywords and content not only frees up time, but also increases efficiency and helps you find out-of-the-box solutions to get ahead of the competition. And machine learning tools will be your advantage in the marketing race. Save time on content creation and money on finding copywriters!

    The opinion of the guest post authors may not coincide with the opinion of the Serpstat editorial staff and specialists.

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