Serpstat updates 9 min read

ChatGPT SEO Plugin: How SEO Influencers Make AI Create Optimized Texts

Lifehack by SEO-Star
Writing a high quality content using AI
АAnna Kravets
Anna Kravets
Product Marketing Manager at Serpstat

ChatGPT SEO plugin extends the capabilities of the chatbot for SEO content creation. How do you use the Serpstat SEO plugin to create texts that drive traffic? Why do regular AI-generated texts don’t attract visitors? What tasks can you solve with this plugin? Find out in the article.

What Can ChatGPT Do?

The rapid development of artificial intelligence over the past two decades has substantially changed the way we interact with technologies and people, conduct businesses, and even perceive the surrounding world.

Language and image recognition development. Source.
Stages of AI development

ChatGPT (Generative Pre-trained Transformer) language model developed by OpenAI is a leading AI-powered conversational chatbot in the field. The chatbot has shown impressive abilities to generate coherent and relevant to your request text, which makes it applicable to a variety of tasks.

ChatGPT is widely used for the following tasks:

ChatGPT Serpstat Plugin for SEO Content Creation

To make the chatbot more efficient, ChatGPT offers add-ons for GPT Plus users. There are plugins for code interpretations, image generation, diagram creation, sending emails, content creation for SEO, and many more.

Serpstat created a ChatGPT plugin, too. The Serpstat Plugin provides a list of keywords with their search volume, keyword difficulty for SEO, CPC, and competition in PPC. The plugin also shows SEO and backlink metrics by a domain.

The top SEO expert Joseph S. Kahn have already tested the plugin:

Joseph S. Kahn
Joseph S. Kahn
President and Director of Marketing at Hum JAM

"I love asking questions in my custom ChatGPT keyword research prompts with the Serpstat Plugin enabled to get relevant and accurate data about the keywords it finds. I then use these keywords with my other prompts to write amazing content that ranks once I have the accurate data from the Serpstat plugin".

How to Use the Plugin?

Step 1. Make sure you have "Plugins" in "Beta features" turned on to get access to the GPT-4 Plugins store.

Settings of ChatGPT

Plugins are available for ChatGPT Plus users only.

Step 2. Find and install the Serpstat Plugin in the store.

ChatGPT plugin store

Step 3. Enable the plugin by checking the box near its name.

Turning the plugin on

Step 4. Enter your prompt.

Entering a prompt to ChatGPT

Use the received keyword list for further creation of SEO texts and PPC ads within the chatbot:

Creating an article with ChatGPT SEO plugin

Instantly you get an article with relevant keywords, where you can make some manual edits and publish on your blog.

Joseph S. Kahn
Joseph S. Kahn
President and Director of Marketing at Hum JAM

"It makes no sense to write ChatGPT content without the correct data. This plugin allows me to get the data and create content that gets actual traffic and great organic results. It can deliver the results any way you want it via lists, comma-delimited, or even table format".

More Serpstat SEO Tool Plugin Use Cases

  • Do keyword research.
  • Collect keywords for PPC campaigns.
  • Get inspiration for new content ideas.
  • Create a content brief for a copywriter.
  • Create optimized content for search engines.
  • Analyze competitors’ SEO strategies.
  • Analyze industry leaders.
  • Analyze competitors’ backlinks.
  • Create SEO strategies and plans.

Winning Formula for Viral Content [Infographic]

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Disadvantages of AI-Generated Content

There are some points you should pay attention to when creating content via AI chatbots to create better texts.

1. Artificial Hallucinations

Right below the prompt input box, ChatGPT provides a disclaimer that information about people, places, or facts generated by the chatbot may be inaccurate.

ChatGPT disclaimer

Because of the possibility of receiving false information, the ChatGPT content must be double-checked for reliability.

2. Quality

As much as we’d like to copy and publish the generated text as it is, often, its quality leaves a lot to be desired. Unedited ChatGPT content lacks the author’s experience, examples, and analogies. The model tends to create long sentences with complex structures, use complex words, and be repetitive.

However, the quality does depend on how you compile a prompt.

To get traffic to the created content, you must publish high-quality texts that comply with Google quality rater guidelines for Experience, Expertise, Authority, and Trust. Upon receiving the generated text, check it for these factors to ensure excellent quality.


3. Plagiarism

Some claim that ChatGPT texts are plagiarism free, and some claim the opposite. Let’s just say that plagiarism is possible.

The language model is trained on massive datasets, which include existing books and articles. It uses algorithms to predict the next word in the sequence and can reuse phrases from existing sources. It potentially can lead to creating content that is similar to the already existing on the web.

Paraphrase texts generated by AI to avoid being accused of copying someone else’s content. Double-check the uniqueness of the text in the Plagiarism checker tool.

4. Human Touch

One of the ways to keep readers engaged is to make a connection with them and show your soul through a text.

Human-written texts are often distinguished by showing emotions, empathy, and a sense of humor. Writers have a unique voice, experience, and personal opinion: everything a machine cannot have.

5. No Text Optimization

Content generated by AI is not optimized for search engines unless you provide it with a list of relevant keywords. It makes you go to SEO platforms, export keywords, and then return to the chat. It may seem minor, but it does take time.

So, is ChatGPT bad for SEO? It’s not if used correctly.

As you have noticed, the content generated by ChatGPT needs to be revised and edited to improve its quality.

Read the generated text carefully to pinpoint weaknesses and fix them before publishing the content. Use Serpstat plugin to get the most out of the AI and generate quality content that attracts traffic.

Test all Serpstat features for free!

Activate a free 7-day trial to test Keyword research, Domain and URL Analysis, Rank Tracker, Site Audit, AI tools for content creation and experience the power of our SEO platform.


To improve the text quality, go through a quick checklist:

A few more helpful tips:


ChatGPT has proved to be a valuable tool for SEO, content writing, and content marketing. Despite the disadvantages it still might have, it saves a lot of time by performing time-consuming tasks in seconds.

Content creators use ChatGPT plugins to create optimized content that drives targeted organic traffic to their websites. Serpstat Plugin simplifies the creation of SEO content and analysis of competitors and your own website.

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